Using Social Media to Sell your Home


Along with the various Dallas, TX real estate websites that are available online to advertise homes for sale, don’t forget to use social media to help sell your home. This can boost the number of inquiries regarding your home and give you an edge in the market over other sellers who do not leverage their social media contacts. You may be surprised to discover how large your network is when you consider family, friends and co-workers and all of their extended networks.

Choose your Social Media Platforms or Use them All

A wide array of social media platforms exist on the internet today. In fact, much of the twenty-something generation communicates almost exclusively via social media outlets. Their parents are very active on Facebook, particularly when it comes to travel photos and pictures of their grandchildren. You can use social media to help sell your home by creating a story about your home. Write about why you love it and why someone else should want to live in it. You can use attractive photos to encourage your friends to share the information about your home and motivate potential buyers to visit in person.

Consider the Content

You don’t have to be William Shakespeare, but be careful with the content of your posts when writing about your home. Select relevant and searchable keywords when you use social media to help sell your home. Think about the words potential buyers might use when searching for homes for sale and use those keywords liberally but not too much in your content. Make good use of high quality photos in your posts. Do not use grainy or poor photos as this will be detrimental to your efforts to sell your home. Investing in top-notch photos is worth the money. Make sure the written content of your posts is creative and engaging. Get friends or family members to read it before your post it to find out if it is interesting.

Leverage as many Social Media Outlets as possible

There are a plethora of options from which to choose when you use social media to help sell your home. Facebook is one of the easiest and most viewed options and it also makes posting and sharing photos very easy. Twitter is another option and one of the advantages of using Twitter is the ability to incorporate keywords and phrases into the hashtags (#). LinkedIn is a good way to reach out to your business associates with news of your house for sale and Pinterest will allow you to create an entire board showcasing the story of your home in pictures and captions. YouTube might require a little more expertise and resources, but is a valuable medium that can be used to take viewers on a tour of your Dallas, TX real estate. It is important, however, to make sure the video you post is top quality.

Finally, respect your friends, family, followers and colleagues when you use social media to sell your home. Do not spam them or upload posts every day. Once a week is enough for Facebook, twice a week for Twitter, once a month for LinkedIn and no more than weekly for most other outlets. Do not forget to specifically ask your friends, family and co-workers to share your posts and pictures as you work to sell your home.

Talk to your Ambiance Agent about how they plan to use the internet to market your home and how you can help by sharing, tweeting, and pinning.