It’s no secret that the housing market has been in an upturn for well over two years. In Florida, March 2014 was the 28th month in a row of a steady rise in housing prices. That’s good news for sellers, but it also means that competition to sell properties is higher than ever. Homeowners trying to sell their homes and properties without turning the process over completely to an agent often find themselves fighting an uphill battle to compete against all the other homes on the market. But there are some common-sense techniques homeowners can use to […]
“Scent marketing,” or “ambient fragrancing” if you prefer, is one of the fastest-growing fields in retail science, and you can use it to help sell your home. You don’t even need a marketing degree or fancy equipment to put it to work for you.
Your sense of smell is the single most evocative sense you possess. How many of you have suddenly remembered a fond childhood memory when you caught the scent of a warm apple pie or freshly cut grass? (For me, the scent of Lux washing detergent triggers the memory of having my mouth washed out […]
Let’s say you’re putting your house on the market. You have some idea of what this entails, and are somewhat daunted – after all, this is probably the biggest investment you’ve made to date, and the financial security of you and your family rides on getting a good price for your home. You’re sensible enough to want to hire an agent. But which one? Research alone won’t lead you to finding the “superstar” agent who can take you through the entire process of selling your home, and end up helping you sell your house for every […]
On HGTV’s “House Hunters,” real estate agents seem to form close personal bonds with their clients within minutes of meeting them. (The agents also find their clients The Perfect House within 30 minutes, including commercial breaks.) In real life, agents must work diligently to forge these bonds – and good agents know just how important these bonds are to closing the deal. Fortunately, a great tool for making this happen is as close as your smartphone or tablet.
Realtor.com offers a free app for iPhone/iPad and Android systems called Collaborative Search that does just […]