If you’re like most home buyers, you agonize over choosing a new neighborhood. This is where you and yours (or your client and his family) are going to live for several years and maybe longer. There are some spiffy new apps on the market that can help you find out what you need to know to make the right decision for you and your family.
WalkScore is an app for your laptop, iPhone or iPad that shows the amenities within “walking distance” of a particular address. Whether you walk, drive or Segway around your neighborhood, WalkScore tells […]
There’s has been a lot of discussion over the last several years about using tech in real estate agencies. Is it a great new way to reach more prospects and close more deals? Or is it all just a bunch of expensive distraction and noise?
Many real estate veterans suggest that experience and commitment, rather than tech knowledge, are what real estate buyers/sellers want from their agents. This may be true, but technology is still a crucial asset in the real estate professional’s tool box when strategically implemented. These are the top 3 reasons why:
Using Google AdWords (pay per click) to run a real estate paid search campaign can be a very effective way to generate targeted leads. It is crucial, however, to follow basic steps in setting up your campaign in order to maximus your chances of success.
It is important to keep in mind that you will be paying for each time a person clicks on your Google text ad. This requires you to qualify your prospective visitors before they even click on an ad. This involves choosing the appropriate Google search network, writing creative/effective ad copy, and choosing the correct […]
Rapportive is a free extension for Gmail that works with all of the major internet browsers. Once installed, the app will display your prospects job title, links, their social media profiles as well as recent posts/tweets. This always includes the three top social media: Facebook, Twitter, and LinkedIn. Rapportive works whenever you open an email or enter a person’s email address while creating a new message. It appears on the right-hand side of the screen and does not interfere with reading or composing messages.
Ok, so how does this help you contact your real estate leads? Rapportives […]